ABOUT US
Global Coating Arena is a industrial paint manufacturing company which is known for its high-quality paints and various coating products. This company is established in January 2019. All products of this company are for providing effective paint solutions to customers. This brand has several categories of products which would help the user to protect his or her properties, social platforms and other personal items. These paints are mainly applicable for providing effective and efficient protection against corrosion and other environmental effects.
Global Coating Arena is the popular choice of many industries and individuals for protecting the properties. This brand also provides various colors for paint that would help the user in decorating his or her properties. With the help of these paints, the owners would not only able to protect but would also make them look beautiful. This brand produces automobile coating for protecting various parts of the machine.
Sales and Marketing Analysis Summary
Global Coating Arena will specialise in two markets within the industry, the residential segment (including apartment buildings) and therefore the commercial segment (including buildings used for professional purposes).
The commercial market requires the shortest amount of your time to completion of projects and typically the smallest amount of customization. Since our projects impinge upon a business’ profitability, it’s absolutely crucial for our project foremen to keep up schedule and keep the stakeholders apprised of the project’s progress.
Although the above is additionally true for the residental owner, time isn’t as critical, quality and meeting the needs/wants of the client come first within the residential segment. The client is usually willing to attend a bit longer to possess the project done to his/her specifications. The project foremen must be willing to be more flexible and willing to pay attention to the client.
Over the past decade variety of latest trends are observed during this industry. This include the tremendous growth of the economy, the technology boom, and therefore the growth of substitute services like home depot.
Sales and Marketing Analysis Summary
Global Coating Arena will specialize in two markets within the industry, the residential segment (including apartment buildings) and also the commercial segment which incorporates buildings used for professional purposes. The corporate can handle any size building that needs its services. It’s the goal of the corporate to eventually have approximately one-third of all business coming from the commercial segment, since this generates the best income. Furthermore, this segment has all-time low percentage of variable costs. The residential segment is taken into account to be the company’s project. Even during the slow winter months, the corporate can expect to own alittle number of residential contracts.
GLOBAL COATING ARENA Product Strategy
The product strategy of Global Coating Arena can be explained as follows:
The product portfolio of Global Coating Arena is majorly segregated into industrial paints and building apartment paints. These offers from the product strategy in the marketing mix of Global Coating Arena.
In the industrial paints category, Global Coating Arena provides automotive coating and protective coating. In the building apartment category, Global Coating Arena provides interior wall coatings, exterior wall coatings, metal paints, primers and undercoats. The solutions have been segmented into professionals and industrial users to capture both segments and provide its consumer better awareness and convenience.
GLOBAL COATING ARENA PRICING STRATEGY
Global Coating Arena has got a varied pricing strategy due to a huge portfolio.
The pricing strategy for Global Coating Arena is to keep competitive prices in the presence of stiff competitors. It is quite low in comparison to that of Dulux and Asian Paints. The Primer is rated at Rs. 63 while Dulux is priced at Rs 75 and Asian Paints at Rs 80.
The wall coatings of Global Coating Arena even are quite low priced, starting from Acrylic Emulsion priced at Rs 136/ litre to Silk Luxury Emulsions at Rs 425/ litre. Even though price may be low but the quality has been kept at high standards. The Epoxy Finish Paint, Mastic, Epoxy Zinc Rich Primer are very highly appreciated Paints in the industry.
The industrial solutions rates are also very competitively priced and varies according to the customization provided. This gives an overview of the marketing mix pricing strategy of Global Coating Arena.
GLOBAL COATING ARENA PLACE & DISTRIBUTION STRATEGY
Following is the distribution strategy of Global Coating Arena:
Global Coating Arena has a wide distribution network. They have dealers whose number goes to more than 50. This shows the strong distribution strategy in its marketing mix. To help out customers, a dedicated sales team is present in all locations with providing consulting regarding the paints solutions they need, also Global Coating Arena website helps the customer to customize their painting requirement and also provides a paint calculator which calculates the budget for their painting requirements.
The distribution channel of Global Coating Arena starts from the factory to sales offices to dealers to retailers to customers. The sales offices also deal with bulk buyers that are institutional developers and larger corporate projects. The direct marketing channel helps Global Coating Arena in cutting costs by eliminating certain intermediaries.